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kumu (core)

our always-available collection of heavyweight tees and sun shirts

built around windward oʻahu micro-lore, refined over time.

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kailua hi surf tees humuhumu men's luxe tee in pearl brown – three-quarter lifestyle shot of a male model looking away, standing in front of a vertical rack of stacked white surfboards. he is wearing a relaxed pearl-colored graphic shirt featuring a large brown intricate tribal woodcut style illustration of a humuhumu fish with swirling geometric patterns, paired with dark shorts

kailua hi surf tees humuhumu men's luxe tee in pearl brown – three-quarter lifestyle shot of a male model looking away, standing in front of a vertical rack of stacked white surfboards. he is wearing a relaxed pearl-colored graphic shirt featuring a large brown intricate tribal woodcut style illustration of a humuhumu fish with swirling geometric patterns, paired with dark shorts

humu² luxe men's tee - pearl

1 color

kailua hi surf tees humuhumu women's luxe tee in pearl brown – full-length lifestyle shot of a blonde female model standing barefoot on a sandy beach next to a large vertical wooden surfboard. she is wearing a relaxed pearl-colored graphic shirt featuring a large brown intricate tribal woodcut style humuhumu fish illustration, paired with loose white linen trousers, against a turquoise ocean and island backdrop

kailua hi surf tees humuhumu women's luxe tee in pearl brown – full-length lifestyle shot of a blonde female model standing barefoot on a sandy beach next to a large vertical wooden surfboard. she is wearing a relaxed pearl-colored graphic shirt featuring a large brown intricate tribal woodcut style humuhumu fish illustration, paired with loose white linen trousers, against a turquoise ocean and island backdrop

humu² luxe women's tee - pearl

1 color

kailua hi surf tees catching rays women's luxe tee in pearl – full-length lifestyle shot of a model standing on a sandy beach next to a surfboard. she is wearing a relaxed pearl-white graphic shirt featuring a colorful illustration of a fisherman silhouette casting a line into swirling ocean waves under a bright sun, paired with loose cream linen trousers, against an ocean and island backdrop

kailua hi surf tees catching rays women's luxe tee in pearl – full-length lifestyle shot of a model standing on a sandy beach next to a surfboard. she is wearing a relaxed pearl-white graphic shirt featuring a colorful illustration of a fisherman silhouette casting a line into swirling ocean waves under a bright sun, paired with loose cream linen trousers, against an ocean and island backdrop

catching rays women's luxe tee - pearl

1 color

kailua hi surf tees catching rays men's luxe tee in pearl – close-up lifestyle shot of a male model with curly hair standing next to a rustic, weathered vintage truck with a surfboard on top. he wears a relaxed pearl-white graphic shirt featuring a colorful woodcut style illustration of a fisherman casting into a swirling orange sunset, paired with sage green trousers

kailua hi surf tees catching rays men's luxe tee in pearl – close-up lifestyle shot of a male model with curly hair standing next to a rustic, weathered vintage truck with a surfboard on top. he wears a relaxed pearl-white graphic shirt featuring a colorful woodcut style illustration of a fisherman casting into a swirling orange sunset, paired with sage green trousers

catching rays men's luxe tee- pearl

1 color

kailua hi surf tees psychedelic moon jelly luxe men's tee in faded ecru – full-body beach lifestyle shot of a model standing barefoot on the sand wearing the relaxed fit graphic shirt paired with light linen drawstring trousers

kailua hi surf tees psychedelic moon jelly luxe men's tee in faded ecru – full-body beach lifestyle shot of a model standing barefoot on the sand wearing the relaxed fit graphic shirt paired with light linen drawstring trousers

kailua hi surf tees psychedelic moon jelly luxe women's tee in faded ecru – studio flat lay product shot showing the full front graphic design, relaxed crew neckline, interior kailua hi woven neck label, and sleeve tag against a neutral background

psychedelic moon jelly luxe graphic tee - men's - faded ecru

1 color

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kailua hi surf tees psychedelic moon jelly luxe women's tee in faded ecru – full lifestyle beach shot of a model wearing the oversized graphic shirt featuring a detailed blue peace sign and mushroom style jellyfish design

kailua hi surf tees psychedelic moon jelly luxe women's tee in faded ecru – full lifestyle beach shot of a model wearing the oversized graphic shirt featuring a detailed blue peace sign and mushroom style jellyfish design

kailua hi surf tees psychedelic moon jelly luxe women's tee in faded ecru – studio flat lay product shot showing the full front graphic design, relaxed crew neckline, interior kailua hi woven neck label, and sleeve tag against a neutral background

psychedelic moon jelly luxe graphic tee - women's - faded ecru

1 color

kailua hi surf tees seaweed pua o ke kai women's luxe tee in faded black – three-quarter lifestyle shot of a model leaning against a sunlit textured wall with shadows. she is wearing a relaxed faded black graphic shirt featuring a colorful rectangular art nouveau portrait panel with a woman's face, stylized botanical leaves, and orange and blue swirls, paired with cream trousers

kailua hi surf tees seaweed pua o ke kai women's luxe tee in faded black – three-quarter lifestyle shot of a model leaning against a sunlit textured wall with shadows. she is wearing a relaxed faded black graphic shirt featuring a colorful rectangular art nouveau portrait panel with a woman's face, stylized botanical leaves, and orange and blue swirls, paired with cream trousers

seaweed pua o ke kai women's luxe tee - faded black

1 color

kailua hi surf tees seaweed pua o ke kai men's luxe tee in faded black – three-quarter lifestyle shot of a male model with curly hair and arm tattoos sitting on a concrete block against a sunlit canvas backdrop. he wears a relaxed faded black graphic shirt featuring a colorful art nouveau portrait panel with a woman's face, stylized botanical leaves, and orange and blue swirls, paired with dark trousers

kailua hi surf tees seaweed pua o ke kai men's luxe tee in faded black – three-quarter lifestyle shot of a male model with curly hair and arm tattoos sitting on a concrete block against a sunlit canvas backdrop. he wears a relaxed faded black graphic shirt featuring a colorful art nouveau portrait panel with a woman's face, stylized botanical leaves, and orange and blue swirls, paired with dark trousers

seaweed pua o ke kai men's luxe tee - faded black

1 color

kailua hi surf tees be pono men's long sleeve upf 50 sunshirt in white – back view lifestyle shot of a male model with curly hair standing on a sandy beach next to a traditional outrigger canoe. he is wearing a white performance uv protective long sleeve shirt featuring the minimalist text be pono across the shoulders, paired with dark board shorts, against a turquoise ocean backdrop

kailua hi surf tees be pono men's long sleeve upf 50 sunshirt in white – back view lifestyle shot of a male model with curly hair standing on a sandy beach next to a traditional outrigger canoe. he is wearing a white performance uv protective long sleeve shirt featuring the minimalist text be pono across the shoulders, paired with dark board shorts, against a turquoise ocean backdrop

kailua hi surf tees be pono men's long sleeve upf 50 sunshirt in white – studio flat lay product shot of the back of the shirt. features the minimalist text be pono printed across the shoulders with clean horizontal accent lines, showcasing the relaxed performance fabric build and athletic crew neck against a neutral background

be pono - men's long sleeve sunshirt UPF 50

1 color

kailua hi surf tees be pono women's long sleeve upf 50 sunshirt in white – back view lifestyle shot of a blonde female model standing on a sandy beach holding a surfboard under her arm. she is wearing a white performance uv protective long sleeve shirt featuring the minimalist text be pono across the shoulders, paired with olive green shorts, against a backdrop of turquoise ocean waves and lush green mountains

kailua hi surf tees be pono women's long sleeve upf 50 sunshirt in white – back view lifestyle shot of a blonde female model standing on a sandy beach holding a surfboard under her arm. she is wearing a white performance uv protective long sleeve shirt featuring the minimalist text be pono across the shoulders, paired with olive green shorts, against a backdrop of turquoise ocean waves and lush green mountains

kailua hi surf tees be pono women's long sleeve upf 50 sunshirt in white – studio flat lay product shot of the back of the shirt. features the minimalist text be pono printed across the shoulders with clean horizontal accent lines, showcasing the relaxed performance fabric build and athletic crew neck against a neutral background

be pono - women's long sleeve sunshirt UPF 50

1 color

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about the collection

kumu means foundation. these are the always-available pieces

looking for something rarer?

shop the hiwa hiwa (limited) collection