unpretentious wear for luxe beach bums

free U.S. domestic shipping • free 30-day returns & exchanges (U.S. only)

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kumu (core)

our always-available collection of heavyweight tees and sun shirts

built around windward oʻahu micro-lore, refined over time.

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a man wearing a pearl colored t-shirt with a fish graphic standing in front of some surfboards
 
a man wearing a pearl colored t-shirt with a fish graphic standing in front of some surfboards
a pearl colored t-shirt with a fish graphic laying on a wood floor

humu² men's tee - pearl

$48.00
1 color
a woman wearing a pearl colored t-shirt with a fish graphic standing on the beach next to a surfboard
 
a woman wearing a pearl colored t-shirt with a fish graphic standing on the beach next to a surfboard
a pearl colored t-shirt with a fish graphic laying on a wood floor

humu² women's tee - pearl

$48.00
1 color
a man standing on the beach next to a surfboard wearing a faded green graphic tee with a monk seal design
 
a man standing on the beach next to a surfboard wearing a faded green graphic tee with a monk seal design
a faded green graphic tee with a monk seal design laying on a wood floor

the olde sea dog - men's tee - faded eucalyptus

$48.00
1 color
woman standing in front of a life guard tower on the beach wearing a faded green graphic tee with a monk seal design
 
woman standing in front of a life guard tower on the beach wearing a faded green graphic tee with a monk seal design
a faded green graphic tee with a monk seal design laying on a wood floor

the olde sea dog - women's tee - faded eucalyptus

$48.00
1 color
woman standing on the beach next to a surfboard wearing a pearl color t-shirt with a color graphic of a person fishing
 
woman standing on the beach next to a surfboard wearing a pearl color t-shirt with a color graphic of a person fishing
a pearl colored shirt with a colorful graphic of a person fishing laying on a wood floor

catching rays women's - pearl

$48.00
1 color

free u.s. shipping

easy 30-day returns & exchanges

(U.S. only)

man standing in front of a truck wearing a pearl colored shirt with a colorful graphic of a person fishing
 
man standing in front of a truck wearing a pearl colored shirt with a colorful graphic of a person fishing
a pearl colored shirt with a colorful graphic of a person fishing laying on a wood floor

catching rays men's - pearl

$48.00
1 color
A man wearing a white long-sleeve shirt with 'be pono' graphic on the beach.
 
A man wearing a white long-sleeve shirt with 'be pono' graphic on the beach.
White long-sleeve shirt with 'be pono' text on a wooden background

be pono - men's long sleeve sunshirt element guard pro UPF 50

$48.00
1 color
Woman holding a surfboard on a beach with 'be pono' shirt
 
Woman holding a surfboard on a beach with 'be pono' shirt
White long-sleeve shirt with 'be pono' text on a wooden background

be pono - women's long-sleeve sunshirt element guard pro UPF 50

$48.00
1 color
kailua hi surf tees gift card with a ribbon on a gray background
 

kailua hi surf tees e-gift card

from $10.00

about the collection

kumu means foundation. these are the always-available pieces

looking for something rarer?

shop the hiwa hiwa (limited) collection