i’m an ocean kid from SoCal who wandered through santa monica, hermosa, alki in seattle (yes, there's a beach there. it even has a palm tree), and finally landed in Kailua. one month here turned into “why would I live anywhere else?” the small-town vibe, trade winds, and that hard-to-name mana sealed it.

i didn’t plan to start a surf tee label. i'd worn my favorite surf tees threadbare, and then my go-to shop switched designers and the vibe drifted. i couldn’t replace the shirts i loved, so i started designing ones i wished existed just to replace my personal worn out tees.

on meditative beach walks (hat tip to the Kabat-Zinn crew) ideas kept popping. With a mix of inspiration, paper and pen and tech, i mocked up designs that i loved and that felt like Kailua: quietly playful, respectful, and light. random folks would ask me about the tees, so I made a few more.

today, we prints each piece to order (keeps waste low and freshness high). it’s not about hype. It’s about a good tee, gratitude, and carrying a little windward aloha wherever you go.

next time you're in Kailua, if you see some folks walking on the beach, looking zen, carrying green compostable trash bags, picking up trash and wearing kailua hi surf tees, come up and say hi!