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shop drop 01

unpretentious tees for lux beach bums

drop 01 -- sunrise

never precious. envisioned on the sand, Kailua, Hi

man on kailua beach wearing grey pocket tee; back features off-white “sea-weed” panel of floating leaf motifs and seagrass
 
man on kailua beach wearing grey pocket tee; back features off-white “sea-weed” panel of floating leaf motifs and seagrass
back view flat lay of grey garment-dyed pocket tee with centered off-white sea-weed leaf panel between the shoulders

sea weed — men’s limited artist series pocket tee (grey)

$48.00
woman wearing natural/forest ringer tee with small charcoal seahorse at chest on Kailua beach
front view of natural/forest ringer tee with forest green seahorse print at left chest
woman wearing natural/forest ringer tee with small charcoal seahorse at chest on Kailua beach
front view of natural/forest ringer tee with forest green seahorse print at left chest

seahorse classic ringer tee: ‘upena & niho (natural/forest)

$38.00
man in white long-sleeve rash guard with “be pono” back print walking along the Kailua shoreline
 
man in white long-sleeve rash guard with “be pono” back print walking along the Kailua shoreline
back view flat lay of white men’s rash guard showing centered “be pono” line graphic across the shoulders

be pono men’s element guard pro long-sleeve rash guard

$68.00
man on kailua beach wearing brick-red garment-dyed tee with subtle man-o-war peace graphic on chest
 
man on kailua beach wearing brick-red garment-dyed tee with subtle man-o-war peace graphic on chest
close-up of brick-red fabric showing fine line man-o-war peace illustration

man-o-peace — men’s garment-dyed classic tee (brick red)

$38.00
woman on Kailua beach wearing a light-rose crop top with a burgundy honu (sea turtle) graphic, looking toward the ocean
 
woman on Kailua beach wearing a light-rose crop top with a burgundy honu (sea turtle) graphic, looking toward the ocean
front view of light-rose, body-hugging crop top with centered burgundy honu turtle motif

peace honu women’s crop top classic tee (light rose/burgundy)

$38.00
woman in white long-sleeve rash guard with “be pono” back print, standing at the Kailua shoreline facing the ocean
 
woman in white long-sleeve rash guard with “be pono” back print, standing at the Kailua shoreline facing the ocean
back view flat lay of white women’s rash guard showing centered “be pono” line graphic between the shoulders

be pono women’s element guard pro long-sleeve rash guard

$68.00

designed in kailua

we design with aloha. small-town vibes, feet in sand, head in clouds, body on waves. respectful language (ʻokina/kahakō), and strive for zero clichés.

unpretentious quality

carefully selected materials; small runs; made to order for less waste, more unique, more freshness.

mālama ʻāina

a portion of our profits support Sustainable Coastlines Hawaiʻi. mahalo for helping keep our beaches clean.