unpretentious wear for luxe beach bums

free U.S. domestic shipping • free 30-day returns & exchanges (U.S. only)

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Woman holding a surfboard on a beach with 'be pono' shirt
White long-sleeve shirt with 'be pono' text on a wooden background
Woman holding a surfboard on a beach with a scenic background wearing a white shirt with a Kailua Hi Logo on the left chest
White long-sleeve shirt with a Kailua Hi Logo on the left chest on a wooden floor

be pono - women's long-sleeve sunshirt element guard pro UPF 50

Regular price $48.00
shipping free for u.s. orders
color white
sizeXS
description

pono means balance and doing what’s right.

oʻahu's windward side has its own kind of sun. it gets through the clouds, bounces off the water, and just when you're not looking, finds you whether you're on the beach or on the waves. this shirt was built for that.

UPF 50 polyester interlock with a soft matte hand, not shiny, not stiff, not the kind of athletic fabric that announces itself. wears like a tee, breathes like a cool windward breeze, and provides sun protection without having to think about it.

design notes: "be pono" sits quietly across the upper back, flanked by balance lines. the kailua hi logo at the left chest. 

feel

lightweight, 4.0 oz 100% polyester interlock UPF 50 sun protection moisture-wicking with color-locking technology soft matte finish, not typical shiny athletic fabric, quick-dry; moves in and out of the water without a second thought.

for reference:
• 3.0 - 4.5 oz/yd²: very light, airy
• 4.5 - 6.0 oz/yd²: standard everyday tee weight
• 6.0 - 7.0 oz/yd²: heavy tee, more structured
• 7.5 - 9.0 oz/yd²: extra heavy / “street-luxe”

fit

women's relaxed fit with a higher neckline set-in sleeves for a clean look. choose your usual size for a loose feel. size down for a closer fit

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inspiration

pono means balance and doing what's right. not the dramatic kind. the quiet, everyday kind. the kind you practice when you show up for the paddle before dawn, when you pick up  trash off the beach even when no one's watching, when you slow down enough to actually be where you are. may this shirt serve as a gentle reminder to invite balance and peace into your day.

care

machine wash cold with like colors. do not bleach. do not use softener. line dry or tumble dry low. remove promptly. do not dry clean.

shipping + returns

we ship to the u.s. + canada.

u.s.→ free

canada → CA$10 flat (duties/taxes collected by carrier)

most u.s. orders arrive in 4–10 business days; please allow up to 20 days in peak times or remote areas (incl. hawaiʻi/alaska). orders may ship in more than one box.

tracking links are emailed as each package ships. multiple items can mean multiple boxes/links.

outside the u.s.+ canada → contact us for a quote.

returns

free 30-day returns & exchanges (U.S. only) for fit, don’t-love-it, defects, or wrong items sent. items must be unused (try-on OK)and in sellable condition, with original tags attached (if applicable) and proof of purchase (order number).

start here → returns + exchanges

questions→ contact us

be pono - women's long-sleeve sunshirt element guard pro UPF 50

$48.00