unpretentious wear for luxe beach bums

free U.S. domestic shipping • free 30-day returns & exchanges (U.S. only)

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a man wearing a pearl colored t-shirt with a fish graphic standing in front of some surfboards
a pearl colored t-shirt with a fish graphic laying on a wood floor
a man wearing a pearl colored t-shirt with a fish graphic standing on a beach

humu² men's tee - pearl

Regular price $48.00
shipping free for u.s. orders
color pearl
sizeXS
description

a heavyweight tee built around hawaiʻi's state fish, the humuhumunukunukuāpuaʻa, and a redesign that had a lot to live up to.

the name does two things at once: humu² marks this as the second release in the design line, and nods to humu humu, the familiar shorthand tucked inside the fish's full legendary name.

design notes: humuhumunukunukuāpuaʻa, reimagined with a stronger silhouette and filled with flowing curls, carved lines, and repeating geometric detail. clean and bold from a distance. the closer you get, the more it opens up. pattern work through the face, body, and fins that rewards a second look. finished with a woven kailua hi sleeve label.

feel

100% ringspun organic cotton 8 oz / 240 gsm, custom milled heavyweight fabric gots-certified from raw materials to dyes a special knitting process and once-washed finish give it an almost sueded hand. substantial yet refined, closer to luxury knitwear than a standard tee

for reference:
• 3.0 - 4.5 oz/yd²: very light, airy
• 4.5 - 6.0 oz/yd²: standard everyday tee weight
• 6.0 - 7.5 oz/yd²: heavy tee, more structured
• 7.5 - 9.0 oz/yd²: extra heavy / “street-luxe”

fit

men's relaxed fit easy through the body with enough structure to sit clean on different builds.

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inspiration

the humuhumunukunukuāpuaʻa already has one of the best names in hawaiʻi . the design had to earn it.

this version goes further than the first: more pattern, more structure, more presence. stronger silhouette, carved-in detail, and a cleaner read from a distance while giving you more to notice the closer you get.

the goal wasn't to make the humu quieter. it was to give it more mana, presence, force, character, while keeping the shirt itself clean, wearable, and premium.

care

machine wash cold with like colors
turn inside out
hang dry

shipping + returns

we ship to the u.s. + canada.

u.s.→ free

canada → CA$10 flat (duties/taxes collected by carrier)

most u.s. orders arrive in 4–10 business days; please allow up to 20 days in peak times or remote areas (incl. hawaiʻi/alaska). orders may ship in more than one box.

tracking links are emailed as each package ships. multiple items can mean multiple boxes/links.

outside the u.s.+ canada → contact us for a quote.

returns

free 30-day returns & exchanges (U.S. only) for fit, don’t-love-it, defects, or wrong items sent. items must be unused (try-on OK)and in sellable condition, with original tags attached (if applicable) and proof of purchase (order number).

start here → returns + exchanges

questions→ contact us

humu² men's tee - pearl

$48.00